Wednesday, December 02, 2009
Real Insurance staff-made TV commercials
Each year, all of the team here at Real Insurance get together for our annual conference.

This year we had a great day out at Fox Studios, and even had a surprise performance from Australian Idol Jessica Mauboy!

One other highlight of the day was the TV commercial competition.

Everyone here at Real Insurance was given a challenge this year: to make our own TV advertisement about Real Insurance or our innovative product Pay As You Drive car insurance.

The rules were simple: create either a 30, 60, 90 or 180 second advertisement about either Pay As You Drive car insurance, our general car insurance or home insurance products.

12 teams took up the challenge, and it was fantastic to watch all of the ads on the big screen at the Hoyts cinemas at Fox Studios.

The winning advertisement is based on three factors:
1. Creative concept (40%)
2. Execution (30%)
3. Number of views on YouTube (30%)

The insurance advertisements for our car insurance, home insurance, contents insurance and Pay As You Drive car insurance products are now all live on YouTube.

So make sure you head to the specially made 'realstaffads' YouTube channel and watch your favourite ads as much as possible to help your favourite team win!

You might even see yours truly 'Bec the Blogger' in one of the ads, watch out for me! (And then feel free to watch that ad a few more times to help my team win!!!)

The YouTube URL is below:
http://www.youtube.com/realstaffads
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